The Plus: Branded Digital Photo Booth Experience
The + is the product that started everything.
In 2012, The Bosco built the first GIF photo booth — a category that didn't exist before we created it.
What exists today is fourteen years of refinement.
Each unit is handmade in upstate New York — aluminum fabricated, powder coated,
designed in-house by award-winning designers.
Inside: a mirrorless camera, studio flash, and a custom-built software system engineered for frictionless sharing.
Attendees step in, the camera fires, and the finished content — a photo, GIF, or video, fully branded —
lands on their phone in seconds.
Over 4,000 brands across 650+ cities.
Fourteen years in, it's still the standard everything else gets measured against.
- View:
The + runs on proprietary technology we engineered from the ground up.
Every activation is built from scratch — custom backdrops, custom creative direction, custom software configurations down to the typeface on the output.
We've integrated AI-generated imagery, augmented reality overlays, and real-time effects for clients who want to push further.
If it exists in the world of photo, video, and content technology, we've probably already built it.
Every project comes with a dedicated production team.
We handle everything from load-in to load-out, worldwide — from intimate press dinners to multi-day activations with 10,000+ attendees.
World class service is not a promise. It's just how we work.
The + has been around the globe featured in events
for thousands of the biggest brands and agencies
while building deeper connections between
brands and customers.
H&M
Coachella guests showed off their H&M looks on a virtual catwalk, using a treadmill and green screen compositing technology.
Some of our most creative and innovative projects
have utilized the + line. Watch the case studies
above to see some of its potential.
Fully Customizable
Technical Details
Studio Standing 10x10x10
Photo, GIF, or Video
(functional without internet)
Studio flashes
Frequently asked questions
